Holland & Holland Shooting Grounds & Restaurant
How Inntelligent developed a fully bespoke, all-in-one platform designed specifically around Holland & Holland's ecosystem
Holland & Holland is one of Britain's most prestigious brands, founded in 1835. Their Shooting Grounds in Northwood deliver world-class clay shooting, private tuition, luxury hospitality, corporate events, and fine dining — all held to uncompising standards of excellence.
To support this level of service, they required a fully integrated operational platform capable of managing shooting activities, large-scale events, restaurant operations, and both in-house staff and instructors — seamlessly and elegantly.
The Challenge
Holland & Holland needed far more than a standard booking tool. Their operations required
- A fully personalised booking engine tailored to complex shooting experiences
- A bespoke Property Management System aligned to their unique operational structure
- Corporate and private event management
- Instructor scheduling and automated allocation
- In-house staff management and coordination
- Integrated restaurant and hospitality operations
- A system that reflected their premium brand positioning
The Inntelligent Solution
Inntelligent developed a fully bespoke, all-in-one platform designed specifically around Holland & Holland's ecosystem.
- Custom booking journeys for shooting experiences
- Flexible pricing structures
- Hospitality and event add-ons
- Seamless, refined user experience aligned with brand standards
- Automated instructor assignment linked directly to each booking
- Full corporate and private event coordination tools
- Resource and staff allocation
- Integrated hospitality management
- Centralised reporting and oversight
The system now plays a critical role in delivering high-profile corporate days and exclusive private experiences.
Holland & Holland's on-site restaurant operates within the same ecosystem:
- Restaurant reservations
- Restaurant PMS and POS
- Stock management
- Table and space management
- Coordination between shooting sessions and dining
This creates a seamless journey from arrival, to shooting, to dining — all managed within one intelligent platform.
The platform integrates intelligent staff management functionality, including:
- Instructor availability tracking
- Automated instructor allocation based on booking requirements
- In-house staff scheduling and coordination
- Real-time operational visibility
- Resource planning across shooting, events, and restaurant services
This ensures that every booking is operationally supported without manual intervention — maintaining efficiency while preserving the premium guest experience.
From concept through to delivery, the team demonstrated a clear understanding of our brand, our operations, and the level of service we expect to provide our clients. The system is intuitive, refined, and perfectly aligned with the premium experience we offer.
The service we have received has been excellent throughout. Nothing has ever been too much trouble. The team has been responsive, proactive, and genuinely invested in getting every detail right. We would not hesitate to recommend Inntelligent to any business looking for a truly bespoke, high-performance solution.
TRANSFORM YOUR
Country Club, Golf Course, or Boutique Hotel
Holland & Holland proved that even smaller boutique properties can operate efficiently and grow a premium brand by leaning into what makes them unique
Brand story
What makes you special?
Visual audit
Is your online presence as beautiful as your property?
Local mapping
Untapped partnerships and experiences
Revenue
Are you pricing for your uniqueness?
Discover how to transform your boutique property into an efficient and unique location that stands out in the competitive market.