Channel and segment mix reveal net contribution rather than just top-line. The system forecasts 12 weeks ahead so labour and purchasing can plan. Targets and gap tracking show the path from goal to action. Every change logs with an audit and reason code for governance. You can override manually at any time and lock outcomes for a period. What-if tools handle group displacement and busy-day trade-offs. Pricing aligns with marketing offers in the Booking Engine to avoid cannibalisation. Suggested moves are sized to demand and risk appetite.