Alma de Madrid
How Alma de Madrid Transformed From 45% to 88% Occupancy in 3 Months
Quick Results Overview
+110% Direct Bookings
+40% Occupancy Rate
-35% OTA Dependency
€25 Higher ADR
70% Faster Check-ins
Hotel Profile
Alma de Madrid | Madrid, Spain | Modern Apart-Hotel
Property:
Fully equipped apartments with kitchens
Location:
Puente de Vallecas district, Madrid
Target Market:
Extended stays, business travelers, families
Challenge:
Pet-friendly, kitchen facilities, flexible stays
The Challenge: Apart-Hotel Growth Crisis
Pain Points Costing Money Daily
- Low occupancy at only 45% despite great location
- Limited visibility in competitive Madrid market
- Manual booking processes causing friction
- No dynamic pricing missing revenue opportunities
- Poor online presence compared to traditional hotels
The Solution: Apart-Hotel Optimization Strategy
Complete control over your business with Inntelligent, through automated functionalities for operational tasks, staff management, sales and finance.
Digital Foundation
What Changed:
- Booking engine tailored for apart-hotels and long stays
- Flexible pricing for nightly, weekly, and monthly options
- Apartment pages showcasing kitchens and living areas
- Pet-friendly messaging and added service options
Result: 45% increase in direct bookings
Supporting Results:
- Apart-hotel booking system launched
- Extended stay options activated
- Guest feedback: "Much easier booking experience"
Operational Automation
What Changed:
- Digital reception with self-service access codes
- Seamless check-in for long-stay guests
- Automated cleaning and housekeeping scheduling
- 24/7 digital support tailored to apartment needs
Result: Occupancy increased to 72%
Supporting Results:
- Digital check-in launched
- Self-access systems live
- Staff efficiency improved by 60%
Revenue Optimization
What Changed:
- Dynamic pricing based on stay duration
- Automatic discounts for extended stays
- Upselling of services (cleaning, parking, pet fees)
- Grocery delivery & service partnerships activated
Result: 88% peak occupancy achieved
Supporting Results:
- Smart pricing and upselling live
- Extended stay monetization active
- 22% higher average daily rate
ROI Breakdown
| Technology Investment | €15,000 |
| Monthly Operating: | €750 |
| Revenue Impact (Monthly) | |
| Occupancy improvement: | €18,500 additional revenue |
| ADR optimization | €8,200 increase |
| Upselling services | €3,800 extra income |
| Net Monthly Benefit: | €35,600 |
| ROI: | 2,374% Annual |
Implementation Roadmap for Apart-Hotels
System Setup
- Booking engine configuration for extended stays
- Apartment inventory setup with photos and amenities
- Pricing structure for different stay lengths
- Staff training on apart-hotel operations
Digital Operations
- Check-in automation with apartment access
- Guest communication workflows
- Housekeeping schedules for extended stays
- Maintenance planning systems
Optimization
- Revenue management for stay length optimization
- Guest experience enhancement for longer stays
- Local partnerships for extended stay services
- Performance monitoring and adjustment
Apart-Hotel Success Strategies
Target Market Focus:
- Business travelers on extended assignments
- Families needing space and kitchen facilities
- Relocating professionals in transition
- Medical tourists requiring longer-term accommodation
Competitive Advantages:
- More space than traditional hotel rooms
- Kitchen facilities for self-catering convenience
- Cost savings for extended stays vs. hotels
- Home-like comfort with hotel services
Apart-Hotel Marketing Insights
Marketing Channels That Work
- Corporate booking platforms for extended stays
- Relocation services partnerships
- Cost savings for extended stays vs. hotels
- Home-like comfort with hotel services
Unique Value Propositions
For Business Travelers:
- Cost-effective for assignments over 1 week
- Home office space with reliable WiFi
- Kitchen facilities for healthy eating and cost savings
- Flexible terms for uncertain project timelines
For Families:
- Space to spread out vs. cramped hotel rooms
- Kitchen for meal preparation - especially with children
- Washing facilities for longer stays
- Pet-friendly options for family travel
Technology Optimized for Apart-Hotels
Target Market Focus:
- Flexible stay length options (1 day to 6+ months)
- Progressive pricing - better rates for longer stays
- Apartment selection with layout and amenity details
- Add-on services - cleaning frequency, parking, pets
Competitive Advantages:
- Apartment preparation schedules based on check-ins
- Utility management for longer-term guests
- Inventory tracking for kitchen supplies and amenities
- Maintenance scheduling for extended occupancy
transform your
Apart-Hotel Today
Alma de Madrid's success demonstrates that apart-hotels can achieve exceptional occupancy and revenue growth with the right positioning and technology. The key is embracing what makes apart-hotels unique rather than trying to copy traditional hotels.
Market positioning - Are you targeting the right extended stay guests?
Technology fit - Does your system handle flexible stay lengths?
Pricing strategy - Are you optimizing for extended stays?
Service mix - Right balance of independence and support?
Discover how to optimize your apart-hotel for extended stay success with technology and strategies proven to work.