{"version":"1.0","provider_name":"Inntelligent","provider_url":"https:\/\/inntelligent.co.uk\/blog","author_name":"support","author_url":"https:\/\/inntelligent.co.uk\/blog\/author\/support\/","title":"Direct Bookings Strategy: A CEO\u2019s Guide to Lowering OTA Dependency - Inntelligent","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"LHQrZy4AYc\"><a href=\"https:\/\/inntelligent.co.uk\/blog\/direct-bookings-strategy-a-ceos-guide-to-lowering-ota-dependency\/\">Direct Bookings Strategy: A CEO\u2019s Guide to Lowering OTA Dependency<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/inntelligent.co.uk\/blog\/direct-bookings-strategy-a-ceos-guide-to-lowering-ota-dependency\/embed\/#?secret=LHQrZy4AYc\" width=\"600\" height=\"338\" title=\"&#8220;Direct Bookings Strategy: A CEO\u2019s Guide to Lowering OTA Dependency&#8221; &#8212; Inntelligent\" data-secret=\"LHQrZy4AYc\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/inntelligent.co.uk\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/inntelligent.co.uk\/blog\/wp-content\/uploads\/2026\/03\/1-1.jpg","thumbnail_width":1920,"thumbnail_height":1080,"description":"Lowering OTA dependency is not about abandoning OTAs overnight. It is about shifting the mix so you keep more margin, own more guest relationships, and reduce risk. The hotels that win in 2026 treat OTAs as discovery channels, then convert repeat and high-intent guests through a better direct journey. A CEO-level direct strategy focuses on [&hellip;]"}